Trieu Phan
Digital Marketing Strategist & Brand Growth Specialist
I help brands turn data into strategy and strategy into measurable growth.
+1 (437) 242-5603
https://www.linkedin.com/in/trieu-phan-122b55242/
About me
I am a marketing strategist in training focused on digital growth, brand positioning, and community-driven engagement. My work centers on structured execution, data-informed decision-making, and scalable marketing systems across entrepreneurial and organizational environments.
At YENSO (ANL Trading), I manage social media and website content strategy, coordinate international creative teams, and conduct competitor analysis across 20+ brands to inform product positioning.
Previously, as President of FDN-Events and Co-Founder of F-Loves, I led teams of up to 60 members and delivered 10+ large-scale initiatives, driving a 65% increase in online engagement through consistent branding and content systems.
I am driven by building marketing structures that convert creativity into measurable impact.
EDUCATION
George Brown College – Toronto, ON
Advanced Diploma in Business Administration – Marketing (Expected 2027)
Relevant Coursework:
• Marketing Strategy
• Consumer Behaviour
• Digital Marketing
• Brand Management
Core Skills & Capabilities
Applied marketing strategy backed by execution and measurable results.
Brand Positioning & Strategy
Develop structured brand positioning frameworks aligned with audience insight and competitive landscape.
Example: Conducted competitor research across 20+ brands at YENSO to refine messaging and product differentiation
Content Strategy & Systems
Design scalable content calendars and multi-platform distribution plans.
Example: Managed weekly social media and website content systems, coordinating international creative teams for consistent output.
Performance Optimization
Translate analytics into actionable growth improvements.
Example: Increased online engagement by 65% at FDN-Events through structured content sequencing and branding consistency.
Campaign Execution & Launch Planning
Plan and execute multi-platform campaigns with structured rollout phases.
Example: Led digital distribution strategy for “Thoáng Yêu” across SoundCloud, Spotify, and YouTube with measurable early traction.
Leadership & Cross-Functional Collaboration
Lead teams and align creative, operations, and strategy toward common KPIs.
Example: Managed teams of up to 60 members across FDN-Events and F-Loves initiatives.
Market & Competitor Analysis
Identify gaps, trends, and positioning opportunities through research.
Example: Conducted ongoing competitor audits at YENSO to inform product development and market alignment.
Marketing Portfolio Highlights
Showcasing real-world projects across brand strategy and digital growth.
01
YENSO – Digital Marketing & Brand Strategy
02
FDN Events – Event Marketing Leadership
03
Thoáng Yêu – Music Video Launch Campaign
04
F-Loves – Community Branding & Social Impact Initiative
YENSO – Digital Brand & Growth Strategy
Pre-launch brand positioning and digital foundation development for a Vietnamese wellness startup.
Context
YENSO is currently in its pre-launch stage, preparing for official market entry in May 2026. The focus is on building a strong brand identity, digital presence, and scalable growth infrastructure before product launch.
Strategy & Preparation
• Defined target audience and core value proposition
• Developed brand positioning and tone of voice
• Designed structured content calendar for launch phase
• Conducted competitor benchmarking across 20+ wellness brands
• Optimized website and social media foundation for launch readiness
Launch Readiness Impact
• Established cohesive brand identity across platforms
• Built scalable content and workflow systems
• Created data-informed positioning framework
• Prepared digital ecosystem for official product launch
Teachers’ Day Celebration
Led concept development and cross-team coordination for a large-scale school event, ensuring seamless execution and strong audience participation.
Halloween Themed Experience
Designed and executed an immersive event concept that strengthened community connection and drove strong on-ground participation.
FDN - Events
Driving Strategic Event Leadership & Scalable Community Impact
Prom Night
Directed full-scale event planning and on-site execution, delivering a high-impact student experience aligned with brand and engagement goals.
FSC CHAMPIONSHIP
With extensive experience and advanced VR expertise, we offer solutions that push the boundaries of virtual reality and keep you at the forefront of the industry.
Thoáng Yêu
Production Direction, Digital Strategy & Performance Optimization
Led the strategic production and multi-platform launch of Thoáng Yêu, aligning creative direction with performance-driven digital distribution across SoundCloud, Spotify, and YouTube .Executed search optimization, structured release sequencing, and targeted audience engagement tactics to accelerate early traction and cross-platform discoverability.
Generated 1,000+ streams within the first 24 hours, establishing measurable launch momentum and sustained platform visibility.
Official Music Video Release
F-Loves
Youth-Led Fundraising & Community Impact Platform
Co-founded and managed since 2023, F-Loves is a youth-led fundraising initiative driving structured community impact in Da Nang.
Over two seasons, the platform raised a total of 120 million VND through coordinated campaigns and volunteer mobilization.
• 50 million VND supported highland primary school students through essential supplies and water systems.
• 70 million VND funded assistance for cancer patients at Da Nang Oncology Hospital.
F-Loves demonstrates strategic leadership in campaign execution, community engagement, and purpose-driven brand development.
Season 1 – Highland School Initiative
Raised 50 million VND to provide essential supplies, water systems, and community meals for primary school students in highland ethnic minority communities.
Season 2 – Oncology Hospital Support
Raised 70 million VND to support cancer patients at Da Nang Oncology Hospital through coordinated fundraising and community outreach efforts.